Estudios publicados

• Cano J.A. y González-Bree, F. (2018), “Documento I.D.E.A.S. Iniciativas para el Desarrollo de una España Avanzada y Sostenible”, Deusto Business School, Fundación I+E, Date: 2018
  http://fundacionimase.com/wp-content/uploads/2018/03/Documento-IDEAS-VERSION-WEB.compressed.pdf
• González-Bree, F., Soto, I., Cano, J.A., Zeidán, F. y Villoch, N. (2017), “Polímatas”, Deusto Business School, 3M, Date: 2017
  https://engage.3m.com/que_es_la_polimatia?WT.mc_id=www.3m.com.es/polimatia
• González-Bree, F. (2016), “La Innovación en Nuevos Modelos de Negocio Digitales”, Boletín de Estudios Económicos, ISBNAR: 0006-6249 /Volume: LXXI /Journal number: 219 /Start page: 411 /End page: 427 /Date: 2016
  https://issuu.com/deustobusinessalumni/docs/boletin_219
• González-Bree, F. (2015), “New Service Delivery Alternatives from the Automation of Knowledge with Virtual Assistants”, Advances in Economics and Business, Volume: 10 /Journal number: 3 /Start page: 447 /End page: 454 /Date: 2015
  http://www.hrpub.org/download/20151030/AEB4-11804605.pdf
• Albareda L. y González-Bree F. (2015), “Innovación sostenible: nuevo espacio de márketing y competitividad”, Harvard Deusto Marketing & Ventas, ISBNAR: 11337672 /Journal number: 133 /Start page: 6 /End page: 14 /Date: 2015.
  http://www.harvard-deusto.com/articulo/Innovacion-sostenible-nuevo-espacio-de-marketing-y-competitividad
• González-Bree, F. (2014), “The development of new business models from the automation of knowledge with virtual assistants and intelligent automation services”, 3rd International Business Servitization Conference.
  http://www.servitization.org/wp-content/uploads/2015/03/serv2014-digital.pdf
• González-Bree, F., Cembrero, D., y Ruiz de Olano, D. (2012), «The Case of Fifth Generation Virtual Assistants», Congreso, ECIE 2012, https://www.academia.edu/8097991/The_Case_of_Fifth_Generation_Virtual_Assistants
• Cembrero, D., Ruiz de Olano, D., y González-Bree, F. (2011), «Ambidexterity as a Solution for the Challenge of Organizing Innovation», Congress, ISPIM 2011, https://www.academia.edu/8098124/Ambidexterity_as_a_Solution_for_the_Challenge_of_Organizing_Innovation
• Peter A. High (2011), “World Class IT”. La propuesta de valor por Francisco González Bree, chief marketing officer (CMO) de Anboto y director académico del Executive Master in Business Innovation de Deusto Business School,
  http://www.spri.eus/euskadinnova/es/innovacion-tecnologica/publicaciones/world-class/1596.aspx
• DBA Thesis: Gonzalez-Bree, F. (2012), «An Examination of Drivers of Attitudes and Intention to Use ATMs for Cash Deposits», DBA Thesis in Technology, Innovation and MKT, Kingston Business School,
  http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.564131